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International Retail Marketing : A Case Study Approach
International Retail Marketing A Case Study Approach
Author: Margaret Bruce, Christopher Moore, Grete Birtwistle
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of ...  more »
ISBN-13: 9780750657488
ISBN-10: 0750657480
Publication Date: 7/29/2004
Pages: 280
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Publisher: Butterworth-Heinemann
Book Type: Paperback
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