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Jaguar: A Short Story
Jaguar A Short Story
Author:
In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, m... more »
Author:
In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, m... more »
ISBN-13: 9782917260272
ISBN-10: 2917260270
Publication Date: 5/10/2013
Pages: 70
Rating: ?
ISBN-10: 2917260270
Publication Date: 5/10/2013
Pages: 70
Rating: ?
0 stars, based on 0 rating
Genres:
