During his diverse 25-years book publishing career, Brallier has held various positions at Little Brown; Harcourt Brace Jovanovich, Addison Wesley, and Penguin. He has worked with such talents as Bailey White, William Shirer, Ansel Adams, Tracy Kidder, William Least Heat Moon, Berkley Breathed, William Manchester, Norman Mailer, Jeff Kinney, and T. Berry Brazelton.

Brallier founded the children’s publishing imprint, Planet Dexter (Penguin), which published numerous best-selling books and secured scores of book club, electronic, foreign, TV/video, exhibit, serial, and merchandising licenses. Its content was praised by kids, parents, and teachers and recognized with numerous awards from the American Library Association, Learning Magazine, and Parents’ Choice. Through Planet Dexter, he established the concept of "stealth learning.”

Of the 30+ published books that Brallier authored, half are adult titles and half children’s books.

He often speaks and lectures on the subject of publishing and writing, has served on the faculty of both The Howard University Book Publishing Institute and Emerson College; and as an evaluator for The Radcliffe (Columbia) Publishing Course. Brallier won book publishing's LMP Individual Achievement Award in recognition of his marketing campaign for three New York Times best sellers: Reinventing Government by David Osborne, Mama Makes Up Her Mind by Bailey White, and Touchpoints by T. Berry Brazelton. He has served on P.E.N. panels, lectured at Harvard, and spoken at numerous writers conferences.

Brallier published the most successful online book ever, Diary of a Wimpy Kid, and positioned it for bestselling print success. He established Poptropica, the largest virtual world for young kids. Poptropica became the first viable and commercially successful virtual world dedicated to the publishing of content, anticipating a new generation's preferred gaming literacy. He was also, at different times, the publisher of five of the 1,000 largest web sites in North America (Funbrain, Infoplease, Factmonster, Poptropica, and FamilyEducation).

A native of Ligonier, Pennsylvania, Brallier is a graduate of the University of Pittsburgh (B.A.) and Boston University (M.S.). He resides in Massachusetts, with his wife and children.

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