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Do Your Own Market Research (Business Enterprise)
Do Your Own Market Research - Business Enterprise
Author: Paul N. Hague, Peter Jackson
This manual covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.
ISBN-13: 9780749426521
ISBN-10: 0749426527
Publication Date: 6/30/1998
Pages: 160
Edition: 3rd
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Publisher: Kogan Page Ltd
Book Type: Paperback
Members Wishing: 0
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