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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
All Marketers Are Liars The Underground Classic That Explains How Marketing Really Worksand Why Authenticity Is the Best Marketing of All
Author: Seth Godin
Seth Godin?s three essential questions for every marketer: — “What?s your story?? — “Will the people who need to hear this story believe it?? — “Is it true?? —   All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superio...  more »
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ISBN-13: 9781591845331
ISBN-10: 1591845335
Publication Date: 4/24/2012
Pages: 240
Edition: Reprint
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Publisher: Portfolio Trade
Book Type: Paperback
Other Versions: Audio CD
Members Wishing: 1
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