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Marketing 2000 Edition Looseleaf And Study Guide
Marketing 2000 Edition Looseleaf And Study Guide
Author: William M. Pride
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.
ISBN-13: 9780618030064
ISBN-10: 0618030069
Publication Date: 8/26/1999
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Publisher: Houghton Mifflin Company
Book Type: Paperback
Members Wishing: 0
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