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Marketing 2012 (with Marketing CourseMate with eBook Printed Access Card)
Marketing 2012 - with Marketing CourseMate with eBook Printed Access Card
Author: William M. Pride, Ferrell
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive mar...  more »
ISBN-13: 9781133953500
ISBN-10: 1133953506
Publication Date: 4/10/2012
Pages: 800
Edition: 16
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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