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Marketing Communications in the Pharmaceutical Industry
Marketing Communications in the Pharmaceutical Industry
Author: Peter Holden
Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate ...  more »
ISBN-13: 9781870905381
ISBN-10: 1870905385
Publication Date: 1/1/1992
Pages: 164
Edition: illustrated edition
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Publisher: Radcliffe Publishing Ltd
Book Type: Hardcover
Members Wishing: 0
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