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Marketing for Engineers, Scientists and Technologists
Marketing for Engineers Scientists and Technologists
Author: Tony Curtis, Tony Curtis
Marketing For Engineers, Scientists and Technologists has been written using the author?s considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for ma...  more »
ISBN-13: 9780470057094
ISBN-10: 0470057092
Publication Date: 5/19/2008
Pages: 368
Edition: 1
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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