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Marketing, The Film Reader (In Focus: Routledge Film Readers)
Marketing The Film Reader - In Focus: Routledge Film Readers
Author: Justin Wyatt
Marketing, the Film Reader considers the unique challenges of marketing the 'product' of film and the impact of film marketing on the creation and reception of cinema texts. Contributors examine all the major components of film marketing, discussing significant marketing issues and lessons across film history, and considering the social impact o...  more »
ISBN-13: 9780415235198
ISBN-10: 0415235197
Publication Date: 9/30/2010
Pages: 240
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
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