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Search - Marketing Finance: Turning Marketing Strategies into Shareholder Value

Marketing Finance: Turning Marketing Strategies into Shareholder Value
Marketing Finance Turning Marketing Strategies into Shareholder Value
Author: Keith Ward
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. — Professor Ward also concentrates on how fi...  more »
ISBN-13: 9780750657709
ISBN-10: 0750657707
Publication Date: 12/4/2003
Pages: 368
Edition: 1
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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