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Marketing Judo: Building Your Business Using Brains Not Budget
Marketing Judo Building Your Business Using Brains Not Budget
Author: John Barnes, Richard Richardson
"I strongly advise anybody wanting to start up their own business to read Marketing Judo" Sir John Harvey-Jones Marketing Judo aims to inspire people who want to build a brand or business but don't have the budgets for conventional marketing. That's the position the authors found themselves in when they bought the one Harry Ramsden's fish and c...  more »
ISBN-13: 9780273663164
ISBN-10: 027366316X
Publication Date: 11/30/2002
Pages: 128
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Publisher: Financial Times Management
Book Type: Paperback
Other Versions: Audio Cassette, Audio CD
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