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Search - Marketing: Learning Gde.to 3r.e

Marketing: Learning Gde.to 3r.e
Marketing Learning Gdeto 3re
Author: William G. Zikmund, Michael D'Amico
This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.
ISBN-13: 9780471614593
ISBN-10: 0471614599
Publication Date: 5/17/1989
Pages: 508
Edition: 3
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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