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Marketing on a Restricted Budget
Marketing on a Restricted Budget
Author: Mark Katz
For many small- to medium-sized companies, the marketing function as such has low priority. Marketing planning and, more importantly, budgeting for marketing, is left to last. This book provides an easy-to-follow, step-by-step guide to practical procedure for good business. The book is in two parts: "Preparation" and "Taking marketing action". I...  more »
ISBN-13: 9781852522902
ISBN-10: 1852522909
Pages: 192
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Publisher: Management Books 2000 Ltd
Book Type: Paperback
Members Wishing: 0
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