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Marketing With Upgraded Cd-rom And Study Guide, Eleventh Edition
Marketing With Upgraded Cdrom And Study Guide Eleventh Edition
Author: William M. Pride
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.
ISBN-13: 9780618134830
ISBN-10: 0618134832
Publication Date: 10/2/2000
Edition: 11
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Publisher: Houghton Mifflin Company
Book Type: Hardcover
Members Wishing: 0
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