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Microtrends: The Small Forces Behind Tomorrow's Big Changes
Microtrends The Small Forces Behind Tomorrow's Big Changes
Author: Mark Penn, E. Kinney Zalesne
In 1982, readers discovered Megatrends . — In 2000, The Tipping Point entered the lexicon. — Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. — Mark Penn, the man who identified "Soccer Moms" a...  more »
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ISBN-13: 9780446580960
ISBN-10: 0446580961
Publication Date: 9/5/2007
Pages: 448
Rating:
  • Currently 3.1/5 Stars.
 8

3.1 stars, based on 8 ratings
Publisher: Twelve
Book Type: Hardcover
Other Versions: Paperback, Audio CD
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buzzby avatar reviewed Microtrends: The Small Forces Behind Tomorrow's Big Changes on + 6062 more book reviews
Without having read the whole thing, the author seems intent on finding another meaning-free piece of jargon to follow up on his "soccer mom" fame, and throws a lot of meaningless tripe against the wall hoping it will stick.


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