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Search - Niche: Why the Market No Longer Favours the Mainstream. by James Harkin

Niche: Why the Market No Longer Favours the Mainstream. by James Harkin
Niche Why the Market No Longer Favours the Mainstream by James Harkin
Author: James Harkin
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their ...  more »
ISBN-13: 9781408703267
ISBN-10: 1408703262
Pages: 250
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Publisher: Little Brown and Company
Book Type: Hardcover
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