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Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy
Operating in Emerging Markets A Guide to Management and Strategy in the New International Economy
Author: Luciano Ciravegna, Robert Fitzgerald, Sumit Kundu
Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim t...  more »
ISBN-13: 9780132983389
ISBN-10: 0132983389
Publication Date: 9/8/2013
Pages: 352
Edition: 1
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Publisher: FT Press
Book Type: Hardcover
Members Wishing: 0
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