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Performance at the Limit: Business Lessons from Formula 1 Motor Racing
Performance at the Limit Business Lessons from Formula 1 Motor Racing
Author: Mark Jenkins, Ken Pasternak, Richard West
Can you imagine your organisation as a Ferrari or a McLaren, a Toyota or a Force India? Your management team as a pit crew? Your sales force as the race team and your marketing and research department as the design studio creating a Formula 1 car? Formula 1 has an estimated turnover of $4bn, employs 50,000 people in more than 30 countries and ha...  more »
ISBN-13: 9780521449632
ISBN-10: 0521449634
Publication Date: 5/25/2009
Pages: 272
Edition: 2
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Publisher: Cambridge University Press
Book Type: Hardcover
Other Versions: Paperback
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