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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Play Bigger How Pirates Dreamers and Innovators Create and Dominate Markets
Author: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn?t about beating the competition at the old game. It?s about inventing a whole new game?defining a new market category, developing it, and dominating it over time. You...  more »
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ISBN-13: 9780062407610
ISBN-10: 0062407619
Publication Date: 6/14/2016
Pages: 256
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Publisher: HarperBusiness
Book Type: Hardcover
Other Versions: Audio CD
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