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The Power of Industrial Brands: An Effective Route to Competitive Advantage (Mcgraw-Hill Marketing for Professionals Series)
The Power of Industrial Brands An Effective Route to Competitive Advantage - Mcgraw-Hill Marketing for Professionals Series
Author: Paul N. Hague, Peter Jackson
This text explains the importance of branding and explores how an understanding of the unique functions of an industrial brand can form the basis of successful marketing. The book illustrates how utilizing a brand image can help build market share, improve margins and achieve faster stock turn-around. The authors offer practical advice on how to...  more »
ISBN-13: 9780077078393
ISBN-10: 007707839X
Publication Date: 11/1/1994
Pages: 178
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Members Wishing: 0
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