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The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
The Power of Strategy Innovation A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Author: Robert E. Johnston, J. Douglas Bate, Robert E. Johnston Jr.
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mappi...  more »
ISBN-13: 9780814407684
ISBN-10: 0814407684
Publication Date: 8/2003
Pages: 286
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Publisher: AMACOM
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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