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Principles of Marketing
Principles of Marketing
Author: Robert F. Lusch, Virginia N. Lusch
This text provides a comprehensive introduction to marketing with a managerial and strategic orientation that puts students in a decision-making role and encourages them to think about marketing strategy in the real-world of business. Using a highly motivating and clear writing style, the authors include profiles of leading marketers and short d...  more »
ISBN-13: 9780534038977
ISBN-10: 0534038972
Pages: 816
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Publisher: South-Western Educational Publishing
Book Type: Hardcover
Members Wishing: 0
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