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Purple Cow
Purple Cow
Author:
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. — What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true ... more »
Author:
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. — What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true ... more »
ISBN-13: 9780718146962
ISBN-10: 0718146964
Publication Date: 1/12/2004
Pages: 160
Rating: ?
ISBN-10: 0718146964
Publication Date: 1/12/2004
Pages: 160
Rating: ?
0 stars, based on 0 rating
Publisher: Michael Joseph Ltd
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
