Quality Customer Service Fifth Edition Satisfy CustomersIt's Everybody's Job - Crisp Fifty Minute Series Author:William Martin Whether your customer is across the country or across the hall, understanding and meeting their needs is the first and last step to success. External customers drive sales and growth. Internal customers are the key to efficiency and profitability. We can all contribute to the success of our organization by winning over customers with superior pr... more »oducts and delivering outstanding customer service.« less