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Quantitative Analysis in Marketing Management: Concepts and Techniques
Quantitative Analysis in Marketing Management Concepts and Techniques
Author: Luiz Moutinho, etc.
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations manag...  more »
ISBN-13: 9780471986522
ISBN-10: 0471986526
Publication Date: 4/19/1999
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Publisher: John Wiley & Sons Ltd
Book Type: Hardcover
Members Wishing: 0
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