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Search - Relationships and Networks in International Markets (International Business and Management) (International Business and Management) (International Business and Management)

Relationships and Networks in International Markets (International Business and Management) (International Business and Management) (International Business and Management)
Relationships and Networks in International Markets - International Business and Management
Author: H.G. Gemünden, T. Ritter, A. Walter
The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand....  more »
ISBN-13: 9780080430638
ISBN-10: 0080430635
Publication Date: 2/1/1998
Pages: 478
Edition: 1st
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Publisher: Pergamon
Book Type: Hardcover
Members Wishing: 0
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