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Riding the Waves of Culture: Understanding Diversity in Global Business
Riding the Waves of Culture Understanding Diversity in Global Business
Author: Fons Trompenaars
As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the skills, sensitivity, and cultural aware...  more »
ISBN-13: 9780786302901
ISBN-10: 0786302909
Pages: 215
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Publisher: Irwin Professional Pub
Book Type: Hardcover
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