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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Serious Creativity Using the Power of Lateral Thinking to Create New Ideas
Author: Edward De Bono
ISBN-13: 9781861975522
ISBN-10: 186197552X
Publication Date: 4/10/1995
Pages: 352
Edition: New Ed
Rating:
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0 stars, based on 0 rating
Publisher: Profile Business
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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 reviewed Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas on + 3 more book reviews
Helpful Score: 1
Overall, this is a good book for providing useful problem solving tools and creative thinking skills. The only thing keeping it from being great is how long-winded Edward is. The same amount of information could have been easily conveyed in half the pages.
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 reviewed Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas on + 3 more book reviews
This book addresses creativity in the context of the business world, rather than artistic creativity. It has some good ideas on how to unleash creative thinking in work groups to improve problem solving and come up with innovative solutions.



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