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More Than a Showroom: Strategies for Winning Back Online Shoppers
More Than a Showroom Strategies for Winning Back Online Shoppers
Author: Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV, Sasha Grishin, Dore Ashton, Denise Morgan
Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.
ISBN-13: 9781137551870
ISBN-10: 1137551879
Publication Date: 2/2/2016
Pages: 200
Edition: 1st ed. 2016
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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