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The Sign Wars: Cluttered Landscape of Advertising
The Sign Wars Cluttered Landscape of Advertising
Author: Robert Goldman, Stephen Papson
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture,and corporate politics. This book views contemporary ad cultur...  more »
ISBN-13: 9781572300347
ISBN-10: 1572300345
Publication Date: 5/20/1996
Pages: 323
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Publisher: The Guilford Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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