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Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series)
Strategic Marketing Management - The Mcgraw-Hill Executive Mba Series
Author: Mark E. Parry
THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and posi...  more »
ISBN-13: 9780071450935
ISBN-10: 0071450939
Publication Date: 12/22/2004
Pages: 274
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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