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Trend Watching: How the Media Creates Trends and How to Be First to Uncover Them
Trend Watching How the Media Creates Trends and How to Be First to Uncover Them
Author: John E. Merriam, Joel Makower
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ISBN-13: 9780814458907
ISBN-10: 0814458904
Publication Date: 2/1988
Pages: 210
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Publisher: AMACOM
Book Type: Hardcover
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