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Unleashing the Killer App: Digital Strategies for Market Dominance
Unleashing the Killer App Digital Strategies for Market Dominance
Author: Larry Downes, Chunka Mui
Now in Paperback--A Business Week Bestseller! Over 100,000 hardcover copies sold!When technologies, products, and services converge in radical, creative new ways, a killer app can emerge--a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Companies large and are swiftly attemp...  more »
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ISBN-13: 9781578512614
ISBN-10: 1578512611
Publication Date: 3/2000
Pages: 272
Rating:
  • Currently 3.3/5 Stars.
 3
3.3 stars, based on 3 ratings
Publisher: Harvard Business School Press
Book Type: Paperback
Other Versions: Hardcover
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 katlupe avatar reviewed Unleashing the Killer App: Digital Strategies for Market Dominance on + 104 more book reviews
If you are running an online business than this book could help you with developing the branding of your product.


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