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What Clients Love (A Field Guide to Growing Your Business)
What Clients Love - A Field Guide to Growing Your Business Author:Harry Beckwith Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd- and sell anything to anyone. — From making a pitch to buil... more »ding a brand, from designing a logo to closing a sale, this is a field guide to take you to the front lines of today's business battles.« less