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When Marketing Becomes a Minefield (Harvard Business Review Management Dilemas)
When Marketing Becomes a Minefield - Harvard Business Review Management Dilemas
Author: Harvard Business Review
PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour. These thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them—and help managers improve their own decision-making...  more »
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ISBN-13: 9781591395058
ISBN-10: 1591395054
Publication Date: 5/2004
Pages: 208
Rating:
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Publisher: Harvard Business School Press
Book Type: Paperback
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