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Wise Up to Teens: Insights into Marketing and Advertising to Teenagers
Wise Up to Teens Insights into Marketing and Advertising to Teenagers
Author: Peter Zollo
Find out how to get your share of the big-spending and fast-growing teen marketing in this best-selling book. The author, dubbed "the teenage marketing guru" by BusinessWeek, has put his years of experience as a researcher and marketing consultant into this book, which is based on extensive surveys and focus groups with teens around the cou...  more »
ISBN-13: 9781885070203
ISBN-10: 1885070209
Publication Date: 5/1999
Pages: 346
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Publisher: New Strategist Publications
Book Type: Hardcover
Members Wishing: 0
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