Pretty interesting. A little too much of how awful it is when everything goes wrong, but the final chapter is pretty constructive. Unfortunately, the last chapter isn't in the hardcover, so read (and finish) the paperback.
I recieved as part of a BzzCampain (a marketing campaign run by Balter's compnay, BzzAgent), and found it pretty interesting. It's an easy read about non-traditional marketing campaigns and corporate marketing strategy. Definately a good read for anyone who's interested in corporate marketing strategies.
The first 60% of this book is like a drawn out, chick-lit version of the old "this is your brain...this is your brain on drugs" ad with the egg, but once you get through that part it's a pretty good read.