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The 1% Windfall: How Successful Companies Use Price to Profit and Grow
The 1 Windfall How Successful Companies Use Price to Profit and Grow
Author: Rafi Mohammed
The 1% Windfall reveals how modest incremental changes to an everyday business practice - pricing - can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some compani...  more »
ISBN-13: 9780061684326
ISBN-10: 0061684325
Publication Date: 3/1/2010
Pages: 256
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Publisher: HarperBusiness
Book Type: Hardcover
Members Wishing: 0
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