It's a good book with a good idea. Take control of the decisions you're making anyway. Remembering that not taking action is also a decision. The book is mostly stories of how people have used her idea for a variety of life's decisions. I would recommend it to anyone who finds it hard to look at the pros & cons of decisions they must make. She encourages you to consider the pros and cons in three time frames: 1) 10 minutes (the next few minutes or days); 2) 10 months (in the near future); and 3) 10 years (in the distant future). The unexpected take away was that this process could actually help you explain your decisions to others rather that referring to it being a "gut feeling."
Bookfanatic reviewed 10-10-10: A Life-Transforming Idea on
Helpful Score: 2
This is a pretty light-weight book. When faced with a decision, ask yourself what the consequences of the decision will be 10 minutes from now, 10 days, 10 months, 10 years? That's pretty much the advice in the book. You can condense in one page what Welch has to say. The rest of the book has examples of people use the 10-10-10-10 formula. That's it. That's the whole book. The author has impressive credentials including a stint as the editor of the Harvard Business Review until she was fired because of her affair with then-married GE CEO Jack Welch, but the advice here is so common sense that it's not worth printing a book about it.