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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
The 20 Ps of Marketing A Complete Guide to Marketing Strategy
Author: David Pearson
The 20 Ps of Marketing contains the thinking on which to base sound reactions to the marketing challenges faced by large and small companies today.  Combining elements of the textbook and real world marketing experiences, it is packed with useful information and meditations on the craft of marketing, designed both to structure the reader's think...  more »
ISBN-13: 9780749471064
ISBN-10: 0749471069
Publication Date: 1/28/2014
Pages: 240
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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