Search -
20th Century Fashion: 100 Years of Apparel Ads
20th Century Fashion 100 Years of Apparel Ads Author:Alison A Nieder The way we wore. The story of modern fashion?from couture to mass market — The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine... more » silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet?s bias-cut gowns, Dior?s New Look to Quant?s Chelsea Look, Halston?s white suit toFrankie B.?s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore.
20th Century Fashion offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed?then and now. A TASCHEN classic, now in a new size at an irresistible price!« less