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The 22 Irrefutable Laws of Advertising (and When to Violate Them)
The 22 Irrefutable Laws of Advertising - and When to Violate Them
Author: Michael Newman
A breakthrough guide to the universal principles underlying great advertising — Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter featur...  more »
ISBN-13: 9780470821060
ISBN-10: 047082106X
Publication Date: 5/20/2004
Pages: 350
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Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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