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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
The 30 Day MBA in Marketing Your Fast Track Guide to Business Success
Author: Colin Barrow
The 30 Day MBA in Marketing gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are also appendices of marketing information resources and a personal development p...  more »
ISBN-13: 9780749462178
ISBN-10: 0749462175
Publication Date: 9/28/2011
Pages: 256
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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