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The 360 Degree Brand in Asia: Creating More Effective Marketing Communications
The 360 Degree Brand in Asia Creating More Effective Marketing Communications
Author: Mark Blair, Richard Armstrong, Mike Murphy
A professional's guide to forecasting budget allocations and planning brand marketing campaigns — 360° marketing is a proprietary method of looking at brand marketing developed by Ogilvy & Mather's international partners. As companies seek new ways to globalize, this original concept offers a useful and dynamic framework from which companies...  more »
ISBN-13: 9780470820575
ISBN-10: 0470820578
Publication Date: 2/17/2003
Pages: 250
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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