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3G Marketing: Communities and Strategic Partnerships
3G Marketing Communities and Strategic Partnerships
Author: Tomi T. Ahonen, Timo Kasper, Sara Melkko
Next generation wireless is not about technology, it is all about marketing…. What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers...  more »
ISBN-13: 9780470851005
ISBN-10: 0470851007
Publication Date: 8/27/2004
Pages: 358
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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