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3G Marketing
3G Marketing
Author: Tomi T. Ahonen
3G and its related modern services opportunity is a new game for mobile operators and presents challenges that the modern marketing staffs at mobile operators are not experienced in. No comprehensive book currently exists on how to market the new mobile services. As 3G networks come on line, and with ever increasing competitive pressures, a comp...  more »
ISBN-13: 9780470850930
ISBN-10: 0470850930
Pages: 320
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Publisher: Halsted Pr
Book Type: Hardcover
Members Wishing: 0
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