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The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies
The 50Plus Market Why the Future Is AgeNeutral When It Comes to Marketing and Branding Strategies
Author: Dick Stroud
* Contains original research conducted by OMD into the relationship between age and consumer behavior
ISBN-13: 9780749442583
ISBN-10: 0749442581
Publication Date: 2/1/2006
Pages: 320
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Publisher: Kogan Page
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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