ABC's of Relationship Selling Author:Charles M. Futrell This affordable, brief paperback is filled with practical tips and business examples gleaned from the years of experience that the author, a sales person turned teacher, has gained in sales with Colgate, Up-john, and Ayerst and from his sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no ma... more »tter what career a student pursues, selling skills are a valuable asset. With its wealth of exercises and role plays, the book is perfect for a selling course in which professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in marketing programs that offer a sales management course, but do not offer a separate selling course.« less
ISBN-13: 9780071195164 ISBN-10: 0071195165 Edition:7th International st Rating: