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The AMA Guide to the Globe: Managing the International Marketing Research Process
The AMA Guide to the Globe Managing the International Marketing Research Process
Author: Holly Edmunds
This book is designed to help research buyers make sound decisions regarding international research. Research buyers, as used in this book, could also be a researcher working internally for their own corporate clients. Through a step-by-step discussion of the basic issues and tasks involved in the global research process, this book will help you...  more »
ISBN-13: 9780324313314
ISBN-10: 0324313314
Publication Date: 7/17/2006
Pages: 340
Edition: 1
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Publisher: South-Western Educational Pub
Book Type: Hardcover
Members Wishing: 0
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